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Can be nice too

After the 2026 Hungarian elections, IK Outdoor launched a billboard campaign with a positive message, on a spot known for years of government propaganda. The idea came from the client; I developed text and visual variations and had eight billboards, designed as one surface, ready to print within two days.

Client
IK Outdoor, through Lupian
Year
2026
Type
Billboard campaign
My role
Design of eight adjacent billboards
Tools
Illustrator, Photoshop, InDesign
Billboard on a building wall

The location before

The building wall with propaganda billboardsThe wall from the park side

First designs

Design variation 1Design variation 2
Design variation 3Design variation 4
Design variation 5Design variation 6
Design variation 7

The chosen design

The chosen “Lehet szép is” design on the wall, visualisation
The chosen design, second visualisation

On the wall

The billboard from aboveThe billboard in the cityscape

Press