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All-in Wine

Brand identity and print for a board game that lets teams explore the world of wine through friendly competition.

Client
All-in Wine
Year
2024–2025
Type
Brand identity, print
My role
Logo, identity, all print design
Tools
Illustrator, InDesign, Photoshop
All-in Wine business cards on a wooden coaster

The brief

The client came with a finished game concept and needed everything around it: a logo, a playable board and the print for their tasting events. The board had to stay clear enough to play around a table, carry a light casino mood and remain affordable to produce.

Process

The logo went through two rounds; the client picked the bottle-shaped “I” in green, a colour they linked to olive wine bottles and poker table felt. The board started from a roulette-table layout, so nothing distracts from placing the chips. A more illustrated direction was tested too; the final version kept the minimal base with a few colourful drawings.

First round of All-in Wine logo directionsSecond round of logo variations
First round of directions, then refining the bottle “I”
Final All-in Wine logo in colour versions with palette
Final logo, colour versions and palette

Applications

The identity carries through flyers, a fold-out leaflet, winner certificates, business cards and event rollups.

All-in Wine A5 flyers on green
Flyer
Winner certificate on gold background
Certificate
Fold-out leaflet, outsideFold-out leaflet, insideFold-out leaflet, standing
Fold-out leaflet
Business cards on a wooden boardTwo event rollups, green and black
Business cards and rollups

In use

At the launch events the brand met its players: on screen, on the table and on everything they took home.

Presenter introducing the game at a launch event
Player placing chips on the game boardPlayers tasting wine at the event

Outcome

One identity across the game, its events and every printed piece.

allinwine.hu